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A beautiful advertisement about the power of reading. (That is, until the last two seconds.)

favicon My friend and colleague sent me a South African commercial tonight about an illiterate man who learns to read.

It’s beautiful. Please watch.

Up until the last two seconds, I was ready to share this advertisement with the teacher-leaders in my network and encourage them to show it to their students.

Too bad for the last two seconds!

Question: Do you think the video is still usable? As in, maybe it’s OK to stop it right before Bell’s Whisky enters the picture? Or would some of you show the entire commercial to your students?

Please let me know your thoughts — and your favorite part of the ad! favicon

Please share your brilliant insights!